The new boxing promotion, headed up by the UFC’s owners at TKO Group Holdings, has ambitious plans for the future with the first card set to launch in September when Canelo Alvarez takes on Terence Crawford in a superfight taking place in Las Vegas.
UFC CEO Dana White has already been announced as the promoter for the event with WWE president Nick Khan also involved in the newly formed boxing league, which is financially backed by Saudi Arabia and Turki Alalshikh, the chairman of the General Entertainment Authority in the country. While some details have been revealed since the boxing promotion was first announced, the new league has ambitious plans when it comes to the full schedule that kicks off with the card on Sept. 12.
“I would just tell you that we’re expecting with the boxing organization that we’re putting on an average of call it 12 fights a year, 12 cards a year for each of the next five years,” TKO president and chief operating officer Mark Shapiro said during a quarterly financial cal
