Dana White’s first official foray into boxing promotion was a successful one.
Last Saturday night, White oversaw what was billed as one of the biggest fights of this generation of boxing when world champions Terence Crawford and Saul ‘Canelo’ Alvarez clashed in Las Vegas’ Allegiant Stadium — a fight which was won by Crawford, as the American employed a tactically sharp strategy to outfox the bigger, harder-hitting Mexican icon.
UFC boss White was front and centre for much of the pre-fight promotion after he was installed into the role by Turki Alalshikh, the chairman of Saudi Arabia’s General Entertainment Authority and boxing’s biggest financier and powerbroker.
But according to Matchroom chief Eddie Hearn, White’s role in the Crawford-Canelo matchup was secondary to the work done on the fight by Alalshikh, with whom Hearn also has professional ties.
“Crawford vs. Canelo was not Dana White’s fight,” Hearn told Ariel Helwani, as reported b
