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Updated May 2nd 2025, 16:54 IST
Alvarez himself shared his excitement about the new collaboration on his social media
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1win Welcomes Canelo Álvarez As Brand Ambassador Amid His Pursuit to Reclaim Super Middleweight Supremacy | Image:
Republic
1win proudly announces its new global partnership with boxing superstar Canelo Álvarez. The news comes as Álvarez gets ready to face undefeated contender William Scull in a bout for the IBF super middleweight title.
Canelo Álvarez already holds the WBA, WBC, and WBO belts. A win over Scull would make him reclaim the IBF belt and become the undisputed champion in his division.
With this deal, 1win steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport.
“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions—and still hungr
