[PRESS RELEASE – Willemstad, Curaçao, May 12th, 2025]
“Canelo chooses victory, while 1win chooses the best!” said the owner and CEO of 1win.com.
1win.com proudly announced its global partnership with boxing superstar Canelo Álvarez. The news comes after Álvarez’s high-stakes historic IBF super middleweight title win.
On May 3, 2025, Álvarez delivered a commanding performance, reclaiming the IBF belt and solidifying his status as the undisputed super middleweight champion.
Already holding the WBA, WBC, and WBO titles, Álvarez’s victory marks a major moment in boxing history—one that 1win.com is thrilled to be part of.
With this deal, 1win.com steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport.
“When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in,” said the owner and CEO of 1win.com in his statement posted on Telegram. “Canelo chooses vi
